Welcome to Sea Otter Play! This groundbreaking immersive online experience connects riders all over the world. Join Sea Otter USA, Sea Otter Europe, Sea Otter Australia, and Sea Otter Canada as we bring together more than 250 of the most innovative cycling brands to deliver an interactive product expo, sweet prize giveaways, and ride challenges you won’t want to miss! 

Sea Otter Play is all about fun. Participate in Challenges, connect with the best brands in cycling, and rack up points along the way. The more you interact, the more points you earn toward prizes! Check out the schedule and register here!  

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Saturday, September 19 • 3:20pm - 4:00pm
Session with SRAM | Introducing Zipp Total System Efficiency™ (TSE) and 303 Firecrest Disc-brake Tubeless

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Going faster on or off the pavement is all about efficiency – more speed for less power. The combination of a larger tubeless tire, lower tire pressure, a wider rim profile optimized for tire interface, and a new rim laminate all come together to create a more efficient ride. When applied to bikes, efficiency means reducing the effort to overcome:
· Wind Resistance
· Gravity
· Rolling Resistance
· Body Vibration Losses

Enter the Expo here!

PLEASE NOTE! This start time is APPROXIMATE. We recommend you watch the entire web session so that you don't miss a single moment! If you do happen to miss something, no worries! All videos are available in the On-Demand library after the session ends. To view our exciting webinar presentations, visit the stadium after you enter the festival.

Saturday September 19, 2020 3:20pm - 4:00pm PDT